This Is What Happens When Smart People Are Willing To Break From Norms…

This is absolutely brilliant.

Nor’Easter has taken the “watch our games over the Internet” concept a step further, and done so very commendably. Someone in the athletics department deserves a couple free days off. (Actually two people–the idea guy and the execution guy. It’s well done.)

Here’s what they’ve done, in brief. For details, head over there and read all about it. They were smart enough to include a FAQ page.

Instead of navigating through Your School’s website, finding some clunky interface to pay your one-off fee, Northeastern has created its own site, specifically dedicated to showing Northeastern sports on “teevee” through the web. You can sign up for the overall package, or get it game-by-game.

The commitment is there–it isn’t a random amalgam of basketball games. You get almost all of their varisty sports, and–gasp!–they will publish a schedule.

They may or may not make money from this, but that isn’t the point. They win on so many levels (branding, commitment, and outreach, to name the first three that hit my gourd) that the economics are somewhat irrelevant in the discussion. If one guy, living in Des Moines, ponies up some extra cash to the athletics department, it is worth it. Consider the recruit whose family wants to see him play. Bingo.

And you’d bet they aren’t unhappy rival CAA fans will be signing up.

Part 2: long term. These guys are serious about competing and I’ve already gone on record that they will finish no worse than third next season. This gives them 2007-08 to work out kinks and really be rolling come next season.

Okay brilliant is a bit over the top. But it’s very smart.

Bravo, somebody.

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~ by mglitos on August 29, 2007.

2 Responses to “This Is What Happens When Smart People Are Willing To Break From Norms…”

  1. Michael, allow me to add a fourth. It’s a heckuva training ground for young broadcasters. ESPN owns all the rights to Basketball football and hockey. If ESPN is unable to do a broadcast then that broadcast is turned over to WRBB. However the school goes further then that and is allowing WRBB to broadcast the other events.

    Also I don’t know if you watched any of the brodcasts last year but to be perfectly honest and not to toot the school’s horn too much the production quality in terms of how it looks is pretty good in comparison to some other video feeds.

  2. I’ll admit I didn’t see one second of last year’s broadcasting, but I also didn’t see very much of my own house. With far fewer road trips/responsibilities this year, you can bet I’ll be logging in. I still love the idea and it should be spread conference-wide.

    Don’t worry about tooting your own horn. It’s like Dizzy Dean said: “There’s no such thing as bragging. You’re either lying or you’re telling the truth.”

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